About Us

Redefining wellness with Ayurveda and adaptogens, backed by science. AAYU is clean, clinical, and made for you.

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The 4 Pillars of AAYU

We are constantly learning and open to being better. But our four pillars form the foundation of how we think about health and the principles we use for your wellness.

The Body Is A Connected System

We are whole humans, not just a collection of individual organs. You cannot treat a fever with something that is bad for your liver, or treat hair loss with something that causes cardiac toxicity. Taking a blue pill to get an erection while your mind suffers “performance anxiety”, is not how we define health. It’s about time we look at the body and mind as one and explore scientific solutions that are rooted in nature and creates balance in the long term.

Wellness Has No Gender

We are whole humans, not just a collection of individual organs. You cannot treat a fever with something that is bad for your liver, or treat hair loss with something that causes cardiac toxicity. Taking a blue pill to get an erection while your mind suffers “performance anxiety”, is not how we define health. It’s about time we look at the body and mind as one and explore scientific solutions that are rooted in nature and creates balance in the long term.

Science First

We seek to create new solutions for old problems. We are constantly looking for ways to improve how we work and heal, and everything we do is backed by Science.

Mind And Body Connection

A sound mind creates a resilient body. In turn, a balanced, healthybody promotes a healthy mind. One always supports the other.

What Inspires Us

Inspired by Ayurveda, science, and a passion for holistic wellness, we aim to enhance lives through natural solutions.

Defying Boundaries

We believe what is good for you is good for you regardless of where it originates. We push the horizons of conventional knowledge and break cultural barriers to offer the best of Eastern medicine with Western science.

Sustainability

We strive to reduce our environmental impact and to develop products, packaging, and operations that work in harmony and not against our environment.

Balance

This is at the core of our values. We strive for balance in everything that we do – whether it’s balancing intuition with observation, optimism with pragmatism, knowledge with a sense of curiosity or most importantly, work with fun.

Integrity

We are not looking for better, cheaper, faster alternatives. We put your wellness first, ensuring that all of our products and practices are well researched and that our claims are always honest and backed by science.

Humor

When we hear “when one door closes, and one opens”.. we’re most likely gonna be the ones to add “forget philosophy, your house is haunted and you need to run!”. We take our humor seriously. It just makes everything better.

Love + Kindness

This is at the heart of everything that we do. We exist to serve you and help you live your best lives. Period.

Vision & Mission Redefining Wellness with AAYU

AAYU Mission

Our mission is to enhance the lifestyle of as many people as possible through high quality, natural adaptogens and solutions rooted in Ayurveda, that are scientifically proven to alleviate specific health conditions and promote overall health. . AAYU is clean, clinical and made for you

AAYU Vision

We are a science-first company, and we want to redefine wellness through the science of Ayurveda and the power of adaptogens, resting on the bedrock of clinical research.

Founder’s note

“ Ayurveda saved my life. Funny because Ayurveda literally means “science of long Life”. I suffered from severe endometriosis and adenomyosis for years and no treatment in ‘modern medicine’ offered respite, except popping 6 pain killers a day. I was in India during one of these painful episodes and I came across a book on Ayurveda. The Ayurvedic texts are a gold mine of plant medicine to treat various illnesses. I devoured I self-formulated a treatment for my condition and stayed on the regimen for 3.5 straight months. I repeated my USG in 4 months and the reports showed that my endometriosis was not less but GONE! I felt like had a new lease on life. I knew I had to share the wealth of Ayurveda with the world. AAYU was born.


But every wellness journey is unique and we are committed to yours – whatever your journey looks like, we’re in it with you.“

AAYU’s mission is to help you find your confidence and feel good in your skin and body.

We make this promise to you by making your health and wellness our number one priority. For us, it’s about always bringing you unique, ultra-targeted products formulated with verified clean ingredients and clinically tested actives to help you reach your wellness goals. We commit to providing you support from a personal RD, too. And, the wellness of our planet matters, so all of our packaging is sustainable and made from upcycled materials such as prevented ocean plastic. Every wellness journey is unique and we are committed to yours–whatever that looks like. We’re clean, clinical and made for you.

Our Blog Posts

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At AAYU, we believe that wellness knows no bounds. Our inclusive approach transcends gender boundaries, offering personalized solutions tailored to

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