the 4 pillars of aayu
a connected system
We are whole humans connected in one system, not just a collection of individual organs. It’s about time we look at the body as one, and explore scientific solutions that create health and balance in the long term instead of quick fixes.
wellness has no gender
We believe optimal health should be available to all. Men and women have the same needs when it comes to mind and body wellness. We strive to create a brand that asserts the importance of wellness in men, just as much as in women.
we are science first
We are obsessed with science. We are constantly looking for new research on improving health with no side effects. We firmly believe that nature is a gold mine of resources for health and wellness, and everything we do is backed by science.
mind-body connection
A balanced, healthy body promotes a healthy mind. A sound mind creates a resilient body. One always supports the other.
what inspires us
balance
This is at the core of our values. We strive for balance in everything that we do - whether it's balancing intuition with observation, optimism with pragmatism, and most importantly, science with nature.
wellness for all
We believe wellness has no gender and that optimal health should be available to all. We push the horizons of conventional knowledge and break cultural barriers to offer the best of Eastern medicine with Western science.
innovation
We seek to create new solutions for old problems. We are constantly looking for ways to improve how we work and heal and everything we do is backed by science.
integrity
We put your wellness first, ensuring that all of our products and practices are well researched and that our claims are always honest. We exist to serve others and help them live their best lives.
